The U.S. #secondhand apparel market is experiencing a boom — driven by economic pressures, sustainability awareness, and demand for uniqueness, as outlined by a recent Forbes article.
Shoppers are increasingly turning to #thrift stores and online resale platforms not just as budget options, but as mainstream choices.
Younger generations (Gen Z, Millennials) are leading the charge, pushing resale from niche to default in many wardrobes. This change is reshaping retail: brands and platforms must pivot their strategies to accommodate resale, re-commerce, and circular models.
Takeaway for us? Secondhand is no longer an edge case. It’s converging with mainstream retail. Any strategy in textiles, #reuse, or sustainability needs to bake in resale as a core pillar — not an afterthought. Green Team is a part of this transition, fueling the supply chains of various businesses that bring preowned clothes to the end customer.
